Tufties Magic Gift

Cadillac Fairview, a shopping Mall group from Canada saw a decrease of people buying gifts at their shopping centers, so they partnered with the ad agency BleuBlancRouge and created the Magic Gift Workshop. Their idea was to build a facility inside the malls where guests could get their gifts magically wrapped by little furry creatures called the Tufties.

They looked for Big Studios to develop the look of the characters and their universe, as well as produce the videos that were going to be played inside the facilities to look like the Tufties were wrapping the guests' gifts. Along with those films we also created short animations that were used to introduce the characters in different funny situations, this one is the Bee Tuftie.

I worked on this project as an animator and supervisor using Maya and also did the first version of the hair dynamics using Yeti (due to pipeline issues with the plugin we changed it for xGen later).

Director: Ricardo "Big" Passos

Storyboard: Bianca Nazari, Bruno Jacob

Concept Art: Bianca Nazari, Fernanda Montoni, Paula de Abreu, Sérgio Filho

Modeling: Sérgio Filho, Eric Henrique, Mauricio Carolino, Rafael Tomazzi, Rafael Nakahayashi, Victor Trovato

Rigging: Henrique "Edmx", Thiago Flores

Animation: Thiago Flores, Flávia Trevisan, Henrique "Edmx", Pedro Medeiros, Raphael Sousa

Dynamics: Invisible Works

Look Dev: Alex Meireles, Júlio Bonfante, Diego Velasco-De Armas, Leandro Marcelino, Luiz Fernando Araújo, Paulo Vitor Gonzaga, Rafael Tomazzi, Victor Trovato

Compositing: Thiago Flores, Daniel Barros, Fabio Freitas, João Sheeperson

Motion: Daniel Barros


Studio: Big Studios

Agency: BleuBlancRouge

Client: Cadillac Fairview